You care what goes in your body. It's that simple.
Most electrolyte powders are formulated more like candy than nutritional supplements. They're loaded with sweeteners, "natural flavors," preservatives, and anti-caking agents; there's a long list of fillers, modified for better taste and longer shelf life, not for you.
Ingredients matter on a normal day. They matter even more when you're fasting, because the whole point of a fast is metabolic simplicity. If you're going to take something during a fast, you should know exactly what it is and why it's there.
Instead of cutting corners and adding junk, we built a fasting-grade formula made up of real ingredients, with nothing hidden behind vague labels.
Take a look at our ingredients list. The "Other Ingredients" section is empty.
Fuel your fast, your function, and your fitness, all in one clean scoop. Optimize is formulated with foundational, fasting-grade electrolytes and functional, nature-made ingredients that go beyond basic hydration to support energy, clarity, and calm.
The subtle flavor of Optimize is proof of purity. The not-so-subtle boost you get after you take it is proof that it works.
I've been coaching people through fat loss for years. Almost every time a client started fasting, I'd get a different variation of the same question: "What can I do to make this easier?"
My answer was always a list. Salt for sodium. Cream of tartar for potassium. Magnesium. Lemon. Maybe some tea or black coffee. It worked, but it was clunky, and I knew most people were leaving confused or overwhelmed.
So I went looking for something better. One clean product they could trust during their fast. What I found was disappointing. Every option I picked up was loaded with stevia, fillers, and "natural flavors." Nothing I'd actually recommend.
So I decided to build it myself. Every ingredient in Optimize earns its place. There are no fillers, no natural flavors, no sweeteners, and nothing that will compromise your fast.
Schuyler Diehm, Founder
If Optimize tasted like candy, we'd have added something. On most electrolyte tubs and packet boxes, you'll find a long list of "other ingredients," including sweeteners, preservatives, anti-caking agents, and "natural flavors" to make low-quality products taste better and last longer. Now, flip ours over. Looking for other ingredients? Sorry, we've got none.
The first flavored electrolyte powder that's completely clean and fasting-approved. More energy, sharper focus, and better performance, both in and out of a fast.
Free shipping | 30-Day Satisfaction Guarantee
It had been over a year since I'd done a true extended fast. I'd hit some 24-hour fasts, a few 36s, and maybe a 48 in there.
You've seen it on every label. Protein powders, electrolyte drinks, sparkling water, even your "healthy" snacks. What are "natural flavors," anyway?
One of the most common questions I get from coaching clients: what can I actually drink during my fast? The short answer is water and black coffee.
